Your production brief should account for precisely what you want in your video.

The brief is an easy-to-follow explanation that will help your production company create a product you are happy with.

The writing of brief tends to be a quick and easy process: a short but thorough summary is generally plenty to get started.

The steps below should be followed when writing a script:

What is the purpose of your video production

1. The Purpose

What do you want to use your video for? Is it promotional? Is it a product demonstration? Is it for training?

Who are your target audience?

2. Target Audience

Who do you want to watch your production? Can they be grouped in any way? What do they already know about the subject area? What sort of things will appeal to them?

How will you distribute yor video?

3. Distribution

Think about where your video will be aired. It should change depending on if it’s for the internet, a DVD, or in a presentation. Is it going to be part of a presentation and talked through?

4. Content

How will you make sure your video will stand out? Will the material be used in any other ways?

Does it need a voice over?

5. Narration

How would you like it to be narrated? Would you like a professional voice over, “talking heads”, or a presenter to lead it?

6. Style

What style will your target audience respond to? Look at other popular videos from the industry for successes.

What's your budget?

7. Budget

What is your video production budget? You should also think about what benefit the money you spend will have. You may have to think of VAT.

8. Your Deadline

What is the ultimate completion date? What other extra time requirements do you anticipate during the production?

Claremont Films is one of the UK’s leading video production companies.

We specialise in Corporate video productions, promotional videos, training videos, web videos, and online videos.

One video or several hundred, our video production company can help. We provide video production services in locations such as Sunderland, Newcastle, London, & Surrey. Our video production head office is in the North East.

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With the explosion of video sharing and viral videos, there are a variety of video marketing ideas available but not all are applicable to every type of business. The following ideas discuss developing content for businesses that sell products and to some extent can be modified to work for some services.

1) Product Demonstrations

Product demo videos usually are made to demonstrate how your product works ( the step-by-step instructions) and highlights the features that differentiate your product from that of your competitors. However, you should make sure that you weave in the benefits of your product on your video script. Software screen captures, such as those taken by Camtasia or Screenflow, or a high impact demo by a presenter are all excellent ways of showing how your product or service works. In business to consumer marketing, these would be targeted at buyers of larger ticket items who want additional, detailed information about your product.

A popular example of this type of video is Blendtec’s blender ad campaign on YouTube.

2) Product Presentations

Product (or service) presentation videos are usually beneficial early in the buying cycle. Product or service presentations focus on benefits of your product from your customer’s perspective. This type of video should speak clearly to the specific reasons why your product solves a specific business or personal problem. They are used to help your customers and prospects showcase the benefits of your products and services, provide your customer your unique selling proposition and help differentiate your product from those of your competitors.

3) Product Reviews

Ideally, your business would benefit by product reviews that are provided by a trusted third party. However, customer product reviews can really work as well. Using a variety of search terms on Google, or another search engine, you can find third party video reviews from sites like YouTube, Facebook and various business portals. Only link to these sites if they provide credible video content about your product or service. You can also partner or joint venture with trusted third parties to create video product reviews for your own products.

4) Visual Stories

Quickly rising in popularity, visual stories employ illustrations, animations, Flash animations and motion graphics with a voice-over to explain complex products or services in a simple and compelling manner. These type of videos are developed to give additional information to customers who have already decided to purchase from you but need additional detail to finalize their decision. These types of interactive ads tend to be more expensive and are therefore appropriate for companies with larger marketing budgets.

When it comes to corporate video productions, getting the best is what makes the difference between mediocrity and excellence in the finished product delivery and reaching the right target audience in the right tone of messaging.

For your company’s corporate video productions need, choose an agency that promises and delivers what it claims to do and always double-check their reliability. For, a quality product delivered late is not beneficial to anyone and where corporate video productions are counted upon as reflecting the ethos and foundation of a company, any slackness will be equated with lack of professionalism. Thus, take an in-depth look at the entire set-up of the video production agency that offers to do your corporate video productions and check samples, customer feedback reports and any awards/accreditations that hold up the reputation it claims to have.

Corporate video productions are usually aimed at sending across company messages within the framework of its employees, but can be intended for purposes beyond simple information of policy matters and range from training videos to infomercials or motivational messages. Thus, getting the right agency for corporate video productions is a matter of not only getting an experienced hand at creative visual presentation accompanied by audio back-up and well-recognized, easy to relate to concepts. Corporate video productions and related services are specialized professional needs that need to be attended to with right research and marketability of the product/event/ message to have the right impact.

A company that can show you results and a proven track record of TV station-quality studio equipment and services to match the company message in the right tone and quality is the one to entrust your corporate video productions needs to as it can set a quality benchmark for the whole industry. Then be it high-profile clients or an entrepreneur seeking to increase industry presence, all clients should be given equal high and consistent level of services in this most powerful medium of video in today’s world to inform, educate, train, persuade, entertain and captivate audiences effectively. Corporate video productions developed creatively and presented attractively are sure to appeal to a wide spectrum of companies young and old, big and small, traditional and entrepreneurial in a valuable and meaningful manner.

An advertisement agency that develops corporate video productions across industry verticals and gives you a balanced and varied choice of different video and computer equipment sales and support along with web design and hosting, is one of the most important ingredients when selecting the corporate video productions company of your choice. This includes also checking for deliverability of the corporate video productions company deal for specialty services extendable to other sectors such as an effective and efficient sales, training and corporate DVD and Videos, TV commercials, DVD and Video duplication and film to DVD and Video conversion.

An established agency dealing with fine tuning and not simply developing and marketing the corporate video productions for you will give adequate leverage to the high standards permeation to its full range of services; therefore, choose one committed to excellence.

Feel like your current marketing strategy isn’t giving you the ROI you had hoped for? Perhaps your marketing collateral seems to have lost it’s luster, and you think it’s time to move on to something new. You’re aware that a re-branding campaign can be a very time consuming, and budget devouring prospect but you’re running out of ideas. There may be one you haven’t considered till now… at least, not seriously.

Corporate video production deserves a second look. A creatively produced corporate video can place a new spin on, and even compliment, existing marketing collateral. What’s more, it can be targeted to capture the attention of a very specific audience, or broadened to a much wider demographic, depending on the need. Though there are countless ways in which corporate video production can be employed, here are a few worth considering:

Corporate Image Building- Consumers form opinions about companies every day for any number of reasons, ranging from personal experience to word of mouth to positive (and negative) media. With Video, you have a powerful tool at your disposal to help influence those opinions in a direction that is favorable to your core values, as well as your bottom line. It puts you in the driver’s seat. Corporate video production is a dynamic tool that has been shown to produce up to +70% retention rate over print and radio.

Brand Films and Storytelling- Every organization has a story to tell, and corporate video production is an excellent vehicle to get that story across. People identify with the struggle involved with building something from nothing more than an idea. Your History, product development, or impact on your given market are all things that your target audience will be interested in. This approach gives you many minutes of creative, uninterrupted videologue, designed to win-over your audience to your brand identity, core values, and culture of excellence.

Investor Presentations – Put an innovative spin on your communications to investors that is suitable for formal presentation venues, meetings, or web publications. Don’t bore your investors to tears will more of the same old graphs and pie charts, accompanied by the drone of industry monologue (the same ones, by the way, your competitors might be using.) These people are giving their time, attention, and most importantly their capital resources in return for assurance that they are backing the right business plan. A professionally crafted video presentation can leave an indelible mark in the minds of your investors, and help keep then on your team for the long haul.

Customer Testimonials- Your prospective customers are sizing you up, looking for a product, and a company behind the product, that they can trust. A very affective approach to winning new customers has been letting people who have already been through that process tell their story, and what lead them to the decision to choose you. Even better, let them tell your prospects why they are convinced they made the right choice!

Putting video on your website is a very important piece of your marketing. Used correctly, it will get people to stay at your website longer, they will make more inquires, and they will get to know you.

Used incorrectly, your video will chase your visitors away faster than a New York Second…..

To place video effectively, on your website, follow these Ten Rules: Rule #1 – Avoid having your video start automatically when visitors arrive to your website. Along with having different models of computers and speakers, your visitors may have their audio setting at full volume, may already have their speakers in use, or may not even have speakers at all. Customers may very well leave your website if it starts blaring noise as soon as they arrive. It’s much more difficult to look around to try and figure out how to turn off your audio than it is to simply leave the website or hit the back button.

Rule #2 – Make sure it looks professional! Make sure your video both look and sound good, otherwise you will appear to be an amateur. The good news is, for about £100.00 you can purchase a decent camera. Even the least expensive digital still cameras have the ability to film movies surprisingly well. Also, always dress the part.

Follow these simple rules to enjoy online success for your business.

Rule #4 – Prepare yourself by shooting tons of videos! It helps to practice out loud after writing a complete word for word script and then change it as necessary. People will know if you are just “winging” it. Prior to recording your script, be sure to have other people listen to it and offer their criticism. Then remove unnecessary words; reduce the length and change wording to better convey your message.

Rule #5 -Smile! Always smile and appear friendly on your video. Most people find those who enjoy what they’re doing much more enjoyable to do business with. Be sure to convey your passion for your loan business to the viewer. Body language is also much more of a factor on video than voice.

Rule #6 – Avoid putting too much video up on your site. People will not choose a play button at all, if there are too many to choose from. Visitors are more likely to watch your message if you limit the number of video buttons on your site. It’s usually sufficient to have a properly done single play and pause button to get your point across.

Rule #7 – Allow them to see your personality – let it shine. You are making a video in order to let people get to know you. Believe it or not, they want to learn about who you are. Television is filled with reality TV shows. American viewers are intrigued by other people’s lives. Let them get to know you, your family and your pets. Your Voice should also have a Cadence to it or a natural rhythm.

Rule #8 – Make sure your video actually has a point! While this may sound redundant, people often put video on their website for no other reason than simply because they can. If there’s not much of a point to your video, it won’t make any difference to anyone how fancy it is. Your video must have a well-defined purpose.

Rule #9 – Instruct people to view your video! Simply having a play button available on your website isn’t going to be sufficient. Let people know what to expect – what’s it about, how long is it, what can they expect to hear – and, obviously, where to click to start it playing. People need to be given instructions online, so it’s a mistake to assume they will figure out on their own that they need to watch your video. It can also be helpful if you let the audience know how long the message is, because people will be more likely to listen if they know how long it is. Sometimes, as research has shown, people will not click on a play button to a video message for fear that it may be too long. Let your visitors know if it’s a long message so they will be prepared for it.

Rule #10 – Perform a test run on your video! Don’t assume that simply putting video up on your website will increase sales. Test it out, get opinions from your visitors, friends, and family, and then do split testing. With your video, figure out if there is an increase in conversions. You’ll never know if your video messages are helping or hurting your website without a measurement of your results both before and after its addition.

It seems like about everybody can be a major movie maker thanks to the software that is so freely available on computers these days. But it does take a little bit of savvy to really hit it big online, even with the advent of YouTube and such.

Like other things online, it takes some effort to break through all the clutter. You need to do more than just post a video. You need to sell it, to get people to pay attention.

1. Use free services, instead of fee services

YouTube and its brethren are all over the place. There’s a good chance you already have a Facebook and Twitter account. Use these to promote yourself. If you’ve just uploaded a new video, post a link to your Facebook account and tweet about it on Twitter.

2. Provide something worthwhile

Like getting an article noticed online, you have to appeal to your audience. By using these simple tips you can quickly increase the view count on your online videos.

Be clear and instructional in your video style, whether it is a straight interview or a narrative. If possible, create a widescreen format video in MP4 format. This is the standard of internet video these days, and has efficient compression to keep your files smaller.

3. Don’t forget to include a link to your own website

It’s all too easy to overlook this step, but it’s so important for generating interest. Remember to put in the link to your own web site. For real, it isn’t rocket science, is it?

This is something you can easily observe for yourself. We have all been tempted into buying products or services by watching a compelling and informative sales video which also appeals to the emotions.

Of late, video marketing is getting very popular with a lot of online businesses who are reaping profits from this form of marketing. Video Marketing is the best way possible to build a relationship with your customer in a short time.

Small businesses are increasingly realising that they also need to use video to keep up with their bigger competitors. You too can create a video. You don’t have to be a popular movie director or actor to know how to design and create an effective marketing video.

With a little imagination and some creativity you can create a very attractive video. These days technology is growing at a very rapid pace and it is quite easy to create a video and upload it on video media sites.

Yet it’s important that you make the right sort of video. You don’t want to make some substandard video just for the sake of it. There are so many things you can do in your video, such as highlight your company, the products or service you offer, introduce yourself and your employees, etc. It’s a good idea to keep it brief.

You have about three seconds to get your visitor’s attention, so make sure you don’t go on too long. People have short attention spans, so don’t make your video too long. Hopefully, your video will be engaging enough that the viewer will watch it through to the end and follow your call to action. If they do, the risk is that they will not want to click through and visit your site, let alone glance at your next video.

Customers don’t want to know your life history, so make sure you keep your video as short as possible, preferably under 3 minutes. Focus on the benefits to the customer.

It may have come to your attention that video marketing is replacing the long form sales copy on websites? Gone are the days when companies rely on sales letters or text alone to convince people to buy their products or service.

You may consider combining some regular text sales copy with your video. It is however an optional choice to combine a sales letter with a video.

It is always better to try something new and innovative in your videos. No doubt you will have come across one of the most popular sites in the word, YouTube. Although there are many video sharing sites, YouTube is one of the easiest to use to host your video and link back to your site.

YouTube is visited by millions of viewers each day, and is a search engine in its own right. If you upload your video here, it can take your business and web traffic to new heights.

There is one tool that you really need to take advantage of in this fast moving internet environment, and that is video marketing.

Who Is Your Target Audience?

This should be your first consideration. If you need a simple demonstration or training video to show your fellow employees how to use a particular piece of equipment, you can probably do this yourself. Just aim the camera, tell ‘Mike’ to start, and shoot. However, if this is an involved training process and/or it needs to keep people’s interest, you may want to consider having it professionally produced.

How Much Should My Budget Be?

There are some types of videos that just have to be professionally produced. For instance, if you want to produce a promotional video to market your products or services to the public, you definitely want this to be professional, engaging and motivating. This is the case no matter what your ‘delivery mechanism’, be it DVD, CD-ROM or Internet. Our rule of thumb is that if your production needs to look professional and it’s targeted to the public or other businesses, it needs to be professionally produced.

Though the tools to produce video are relatively inexpensive, there is a high skill set that goes into producing a polished production. Similar to when the word processor appeared and some felt that they could become the next Ernest Hemmingway, today, some people believe that they can produce professional videos using the relatively inexpensive tools of the trade available on the market today. However there is a big difference between cameras, editing software, and other hardware that goes into determining the quality of the final product.

For instance, the average person probably won’t be spending £10,000+ for a broadcast quality camera package (camera, lights, lens, audio, etc.) to shoot the video or another £5000-£10,000 for a professional editing system. Plus, the typical person doesn’t have the time or experience to produce a professional video, just as I wouldn’t attempt to tune my car’s engine, even if the equipment was readily available.

So let’s assume that you want to hire a video production company. What do you look for? If you don’t mind, I’d like to fill in some of the answerrs to these questions as we go along:

1. How long has the company been producing video? (Who, us? Claremont Films was established in 2008).
2. Who are some of their clients? (Ours include The Labour Party, Arts Council England, The University of Sunderland, Public Sector and SMEs)
3. Ask for samples of their work. (We happen to have some video production and video editing samples).
4. How quickly can they turn your job around? (Claremont Films has experienced producers who know how to move the process along, provide our clients with as much or as little input as they prefer, and get the job done in a timely, cost-efficient manner).
5. How interested will they be in you after the sale? (Claremont Films is always on hand to answer questions of any kind, whether it’s for your current project, a past project, or of course, future projects).