4 Video Marketing Ideas to Boost Product Sales and Promote Your Website

With the explosion of video sharing and viral videos, there are a variety of video marketing ideas available but not all are applicable to every type of business. The following ideas discuss developing content for businesses that sell products and to some extent can be modified to work for some services. 1) Product Demonstrations Product demo videos usually are made to demonstrate how your product works ( the step-by-step instructions) and... Read More

Corporate Video Productions – Choose the Right Agency

When it comes to corporate video productions, getting the best is what makes the difference between mediocrity and excellence in the finished product delivery and reaching the right target audience in the right tone of messaging. For your company’s corporate video productions need, choose an agency that promises and delivers what it claims to do and always double-check their reliability. For, a quality product delivered late is not beneficial... Read More

Corporate Video Production – Breathe New Life Into Your Marketing Strategy

Feel like your current marketing strategy isn’t giving you the ROI you had hoped for? Perhaps your marketing collateral seems to have lost it’s luster, and you think it’s time to move on to something new. You’re aware that a re-branding campaign can be a very time consuming, and budget devouring prospect but you’re running out of ideas. There may be one you haven’t considered till now… at least,... Read More

When Should I Hire A Professional Video Production or Video Editing Company?

Let’s state the obvious. Claremont Films is a professional digital video production company and professional video editing service that wants your business. However, we can still discuss the pros and cons of producing and editing a video on your own versus hiring a professional company like us. So, let’s see how objective we can be. Who Is Your Target Audience? This should be your first consideration. If you need a simple demonstration... Read More

Internet Video Not Just for Marketing Anymore

Internet video was once a vehicle that businesses used solely to leverage marketing. Now, it’s become the most innovative and practical business tool since the arrival of the computer. Across industries, online video has been adopted to accomplish a number of different business goals because it’s proven to save both time and money, precious commodities for any organization. Here are just a few examples: Corporate Overview Retail/Online... Read More

5 Reasons Video Marketing is a Hot Investment

Take advantage of the benefits of video marketing! Here are 5 reasons it’s money well spent: 1. Increased SEO success: Businesses often fail today because their company doesn’t come up under search engine result pages. Videos help customers find you via search engines. The more people watch it, the higher your rank. 2. Competitive Advantage: When your online business ranks higher in the search engine results it gives you an edge. Meanwhile,... Read More

Web Video Is No Novelty

Businesses ignore online multimedia at their own peril. Indeed, as technology advances make it possible to digitize and share video online, people are finding an array of ways to put multimedia to work in their day-to-day activities. Think of web video as a new type of data that can be integrated into a range of applications capable of enhancing any organization’s productivity. For example, presentations by executives can be distributed... Read More

6 Reasons You Need Marketing Videos

Unlike the internet of just two years ago, web sites have become the main driver for businesses in the modern economy. Sophisticated ad campaigns, social networking, robust e-commerce solutions and a major shift toward video/flash integration have changed how businesses utilize the web. Don’t get left behind! Image Management It’s your show! The way your business appears on-screen is entirely under your control when you use promotional video... Read More

Video Production – Part I – The Pre-Production Stage

A video is divided into three phases – pre-production, production and post production. Pre-production is the first of the three parts you need to consider when producing any type of professional video. Pre-production is a critical part of getting things off on the right foot so be sure to think about calling on the services of a professional video production company. During this stage, you’re organizing everything so that the production phase... Read More

17 advantages of using video

1. Powerful Television and video are the most powerful communicative tools in history. Video allows you to communicate your message quickly and effectively, while holding your viewers’ interest. 2. Cost-Effectiveness Producing a sales video often costs no more to produce than a high-quality 4-color brochure. What’s more, one of video’s major advantages is its ability to give a great deal of information in a short amount of time.... Read More

How Much Does It Cost To Make A Video?

Prospective clients often ask, “How much does it cost to make a video?” It’s a good question – and every producer wishes there were a simple answer. But the truth is, this question is a lot like asking an architect, “How much does it cost to build a house?” An architect’s answer would probably be: It depends. Do you want a 50-room mansion on a remote island? Or a prefab cookie-cutter at the lowest possible price? More likely something... Read More

11 Questions To Ask Your Potential Video Production Company

corporate video producers will want you to think their company is the finest in the land, and many will have well-practised spiel for creating this impression. To get round this you have to ask a few unexpected questions, and observe their reactions. It’s not so much right or wrong answers you’re looking for as the reactions, and the degree of knowledge shown. You don’t want to embarrass a video producer or make anyone feel angry,... Read More