4 Video Marketing Ideas to Boost Product Sales and Promote Your Website

With the explosion of video sharing and viral videos, there are a variety of video marketing ideas available but not all are applicable to every type of business. The following ideas discuss developing content for businesses that sell products and to some extent can be modified to work for some services. 1) Product Demonstrations Product demo videos usually are made to demonstrate how your product works ( the step-by-step instructions) and... Read More

Corporate Video Production – Breathe New Life Into Your Marketing Strategy

Feel like your current marketing strategy isn’t giving you the ROI you had hoped for? Perhaps your marketing collateral seems to have lost it’s luster, and you think it’s time to move on to something new. You’re aware that a re-branding campaign can be a very time consuming, and budget devouring prospect but you’re running out of ideas. There may be one you haven’t considered till now… at least,... Read More

When Should I Hire A Professional Video Production or Video Editing Company?

Let’s state the obvious. Claremont Films is a professional digital video production company and professional video editing service that wants your business. However, we can still discuss the pros and cons of producing and editing a video on your own versus hiring a professional company like us. So, let’s see how objective we can be. Who Is Your Target Audience? This should be your first consideration. If you need a simple demonstration... Read More

Video Production – Part I – The Pre-Production Stage

A video is divided into three phases – pre-production, production and post production. Pre-production is the first of the three parts you need to consider when producing any type of professional video. Pre-production is a critical part of getting things off on the right foot so be sure to think about calling on the services of a professional video production company. During this stage, you’re organizing everything so that the production phase... Read More

11 Things to Consider When Making a Promotional Video

Making a great promotional video can bring your message, your product and your company to life. So why do so few videos take advantage of the medium’s strengths? Roy Mugwe, Owner and Executive Producer at Claremont Films, a Sunderland based video production company, offers 11 tips to consider when creating any type of corporate video: 1. Get the most bang for your buck! You’re going to shoot a training video? Multipurpose it. Design it so it... Read More

How Much Does It Cost To Make A Video?

Prospective clients often ask, “How much does it cost to make a video?” It’s a good question – and every producer wishes there were a simple answer. But the truth is, this question is a lot like asking an architect, “How much does it cost to build a house?” An architect’s answer would probably be: It depends. Do you want a 50-room mansion on a remote island? Or a prefab cookie-cutter at the lowest possible price? More likely something... Read More

11 Questions To Ask Your Potential Video Production Company

corporate video producers will want you to think their company is the finest in the land, and many will have well-practised spiel for creating this impression. To get round this you have to ask a few unexpected questions, and observe their reactions. It’s not so much right or wrong answers you’re looking for as the reactions, and the degree of knowledge shown. You don’t want to embarrass a video producer or make anyone feel angry,... Read More