4 Video Marketing Ideas to Boost Product Sales and Promote Your Website

With the explosion of video sharing and viral videos, there are a variety of video marketing ideas available but not all are applicable to every type of business. The following ideas discuss developing content for businesses that sell products and to some extent can be modified to work for some services. 1) Product Demonstrations Product demo videos usually are made to demonstrate how your product works ( the step-by-step instructions) and... Read More

How to Increase Your Online Profits Through Video Marketing

To make more profits and sell more services online, you may want to consider video marketing – even if you have an offline business. A video is a fantastic way to communicate with your potential buyers and show them what your product, service, or company is all about. This is something you can easily observe for yourself. We have all been tempted into buying products or services by watching a compelling and informative sales video which... Read More

When Should I Hire A Professional Video Production or Video Editing Company?

Let’s state the obvious. Claremont Films is a professional digital video production company and professional video editing service that wants your business. However, we can still discuss the pros and cons of producing and editing a video on your own versus hiring a professional company like us. So, let’s see how objective we can be. Who Is Your Target Audience? This should be your first consideration. If you need a simple demonstration... Read More

Internet Video Not Just for Marketing Anymore

Internet video was once a vehicle that businesses used solely to leverage marketing. Now, it’s become the most innovative and practical business tool since the arrival of the computer. Across industries, online video has been adopted to accomplish a number of different business goals because it’s proven to save both time and money, precious commodities for any organization. Here are just a few examples: Corporate Overview Retail/Online... Read More

5 Reasons Video Marketing is a Hot Investment

Take advantage of the benefits of video marketing! Here are 5 reasons it’s money well spent: 1. Increased SEO success: Businesses often fail today because their company doesn’t come up under search engine result pages. Videos help customers find you via search engines. The more people watch it, the higher your rank. 2. Competitive Advantage: When your online business ranks higher in the search engine results it gives you an edge. Meanwhile,... Read More

Web Video Is No Novelty

Businesses ignore online multimedia at their own peril. Indeed, as technology advances make it possible to digitize and share video online, people are finding an array of ways to put multimedia to work in their day-to-day activities. Think of web video as a new type of data that can be integrated into a range of applications capable of enhancing any organization’s productivity. For example, presentations by executives can be distributed... Read More

6 Reasons You Need Marketing Videos

Unlike the internet of just two years ago, web sites have become the main driver for businesses in the modern economy. Sophisticated ad campaigns, social networking, robust e-commerce solutions and a major shift toward video/flash integration have changed how businesses utilize the web. Don’t get left behind! Image Management It’s your show! The way your business appears on-screen is entirely under your control when you use promotional video... Read More

11 Things to Consider When Making a Promotional Video

Making a great promotional video can bring your message, your product and your company to life. So why do so few videos take advantage of the medium’s strengths? Roy Mugwe, Owner and Executive Producer at Claremont Films, a Sunderland based video production company, offers 11 tips to consider when creating any type of corporate video: 1. Get the most bang for your buck! You’re going to shoot a training video? Multipurpose it. Design it so it... Read More