Client Testimonial Videos
Your Customers Are your Best Sales People
Instead of of the usual Scope & Capability Corporate Video, you can have a Testimonial Video streaming on your website that may well be More Effective, yet Cost Significantly Less.
A Client testimonial video delivers:
- Increased confidence in buyers that everything you’ve said is true
- Increased credibility when they see big names they respect frankly admitting how good you really are
- Greater interest in your website and what you offer
If you’re looking at Corporate DVD then a Client Testimonial Video may well be a better, lower cost substitute.
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Why should you get a client testimonial video?
How often do you buy without looking up a review of a product or service? Or check the “customer feedback” section? Or go on forums to see what users think?
Hardly ever. You always like to check.
So do your potential customers.
Your existing clients can talk on camera about your product, how well it worked for them, how easy it was to install or implement, what great added-value you offered, how good your team was to work with, and any other point you think matters.
Importantly customers can talk about you with enthusiasm - an emotion that carries far beyond the mere words they say.
“We couldn’t have made the change without them. It would have been impossible otherwise.”
“I’d have no hesitation in recommending them to anyone”
“I only wish we’d started with them sooner.”
It’s not just about recommendations and endorsements.
Customers can talk on video about installations, or how it feels to own the product or service, or how their staff have adapted, or the quality of the service itself.
Nothing your PR department can dream up is as effective as the real thing - your customers saying on camera why they love you, and why they see you as the tops!
And all it takes is a handful of customers to generate this effect in a testimonial video.
Getting your customers on camera
It isn’t difficult to obtain their consent. Just ask nicely.
Many customers are willing to endorse you, your products or services.
The more difficult thing is to arrange a specific time that is mutually convenient for the shoot.
You’d be surprised how awkward customers can be when it comes to setting a shoot date, time and location. They may well need 2 or 3 weeks notice.
They also need absolute assurance that they will see a final cut of their video prior to release, and have the last word in any editing decisions, which is reasonable.
How many client testimonial videos do I need?
One is great. Three is even better!
Three customers carries credibility and allows you to successfully show different market niches, diversity, or aspects of your products and services.
How can I be sure they’ll say the right things?
By providing customers with an approved questionnaire and professional Guidance Note For Interviewees in advance, they’ll know what’s expected and feel confident about saying it.
We provide you with an experienced Director / Camera Operator with sound and light kit who is both astute and sensitive to the needs of senior personnel and VIPs.
The Director will ensure:
- The customer says everything you need
- They feel comfortable when saying it
Getting more bang-for-your-buck
As well as your VIP customer, who may be a company director, CEO or senior manager, you can also arrange for technical or production managers, or anyone else knowledgeable about you to appear on camera for your video.
Tailoring to market niches & situations
From shooting at one, two or three different customer sites, with possibly a number of interviewees from each site, you can also produce a full length corporate DVD as well as an imaginative and compelling mix of webstreams for your website.
For example:
- For playing at major account presentations, you can include wmv video files of your client testimonial in your presentation, endorsing your claims.
- Different industry sector cuts will be more useful to sales reps working in niche markets.
- Short 1-2 minute video clips are best for streaming on your website.
- Technical or service managers will make the best cuts where implementation or operational issues are at stake.
In other words, different video cuts of your customer endorsements can be produced to meet the diverse needs of the audience
Post production
At Claremont Films, we have extensive experience of working with different corporate presentation styles.
For example:
- We cosmeticise customer’s faces so they look better, thinner or younger
- Logos, titling and sub-captions are engagingly animated - as you’d expect from a television news programme or high energy documentary.
Delivery
You can deliver your client testimonial video messages in a number of different ways to suit your audience needs:
- As a USB stick (flash drive) you can give client Champions to play on their laptops or PCs
- As a streaming video prominently displayed on your website, either as flash video or wmv
- From a launchable video file inside your major account multimedia or powerpoint laptop presentation
- As a launchable video file in your digital CD tender or proposal
How much do client testimonial videos cost?
Prices from £895
Why choose Claremont Films for a client testimonial video?
- We’ve done it many times with big names. We deliver certainty.
- We know the little things that can go wrong, and have developed procedures to ensure they’re eliminated
- We make it an enjoyable experience for your valued customer
Most of all we know how to get the testimonials that will win for you.
Testimonial video delivers more customers faster
Click Here To Request a free Consultation
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